
Refreshing as a cool glass of water.
We're taking a new approach to desalination.
Our groundbreaking desalination technology ensures fresh water in any geography, or on any adventure.
Technology is our differentiator
Past
Thermal desalination is the process of evaporating saltwater, then condensing the steam. The least efficient of desalination methods, distillation has been largely replaced by Reverse Osmosis.


Present
Invented in the 1960s, Reverse Osmosis works by pushing water through a membrane at 800PSI

Loud
Bulky
Unsustainable
Loud
Expensive
Complicated
Energy Intensive
Fragile
High-Maintenance
Expensive
Bulky
Future
NONA separates salt & bacteria from water using electric current, so water never passes through a membrane.
Our underlying technology is called Ion Concentration Polarization (ICP), a novel electro membrane fluid separation method developed at Massachusetts Institute of Technology. NONA is the first commercial application of this technological breakthrough.

Membrane
Replacement
Noise
Complex
Operation
Inefficiency
High
Pressure
Bulk
Mission & Values


PEOPLE

PLANET
Enable humans to thrive in harsh environments
-
Natural Disaster Zones
-
The Sea
-
Draught Regions
-
Brackish Groundwater Regions
-
The Battlefield
Reduce negative impact on the planet
-
Single-use plastics
-
Fossil fuel water generation
-
Filter & membrane waste
-
Enable more water recycling
We are advancing leading-edge desalination technologies which:
AND
Hear from our founders.
Learn more about our vision
Listen to our CEO deliver the winning pitch at MIT's most illustrious startup competition.
Discovery our technology
Watch inventor Junghyo Yoon explain and demonstrate ICP technology in the video that won the J-WAFS World Water Day Judges Choice award.
Our Team

Chief Executive Officer
Bruce Crawford
_edited_edited_e.png)
Junghyo Yoon, Ph.D
Inventor, MIT Research Scientist