AdobeStock_350051163.jpeg

Refreshing as a cool glass of water.

We're taking a new approach to desalination.

Our groundbreaking desalination technology ensures fresh water in any geography, or on any adventure.

 

Technology is our differentiator

Past

Thermal desalination is the process of evaporating saltwater, then condensing the steam. The least efficient of desalination methods, distillation has been largely replaced by Reverse Osmosis.

bluebox.png
AdobeStock_136064965_edited_edited.png

Present

Invented in the 1960s, Reverse Osmosis works by pushing water through a membrane at 800PSI

RODiagram.png

Loud

Bulky

Unsustainable

Loud

Expensive

Complicated

Energy Intensive

Fragile

High-Maintenance

Expensive

Bulky

Future

NONA separates salt & bacteria from water using electric current, so water never passes through a membrane. 

Our underlying technology is called Ion Concentration Polarization (ICP), a novel electro membrane fluid separation method developed at Massachusetts Institute of Technology. NONA is the first commercial application of this technological breakthrough. 

ICPDiagram.png

Membrane

Replacement

Noise

Complex

Operation

Inefficiency

High

Pressure

Bulk

Mission & Values

 

PEOPLE

Beautiful Landscape_edited.jpg

PLANET

  • Natural Disaster Zones

  • The Sea

  • Draught Regions

  • Brackish Groundwater Regions

  • The Battlefield

Enable humans to thrive in harsh environments

Reduce negative impact on the planet

  • Single-use plastics

  • Fossil fuel water generation

  • Filter & membrane waste

  • Enable more water recycling

We are advancing leading-edge desalination technologies which:

AND

Hear from our founders.

Learn more about our vision

Listen to our CEO deliver the winning pitch at MIT's most illustrious startup competition.

Discovery our technology

Watch inventor Junghyo Yoon explain and demonstrate ICP technology in the video that won the J-WAFS World Water Day Judges Choice award. 

 
 

Our Team

Bruce Crawford_12.jpg

Chief Executive Officer

​Bruce Crawford

Untitled (800 × 1000 px)_edited_edited_e

​Junghyo Yoon, Ph.D

Inventor, MIT Research Scientist